Players also can’t trade in their used copy of a digital game to a retailer like GameStop, which would then resell the second-hand Destiny 2 without any additional revenue going to Activision. They can also always have the game on their hard drive if they want to go back after putting something else in the disc drive.įor publishers, digital sales save some money on printing discs, storage, and shipping. Players can have the game installed and ready to go right when something like Destiny 2 unlocks. “Digital mix was over 50 percent of console full-game sell‐through, a new record for the company.”ĭigital games have a handful of benefits for both players and publishers. “Launched in September, Destiny 2 is the best‐selling console game year‐to‐date in the U.S.,” reads Activision’s Q3 earnings report. That’s a huge jump from the Xbox 360 generation where digital sales on consoles represented an average of around 10 percent of all copies sold. The publisher revealed today that digital accounted for more than 50 percent of the copies of Destiny 2 sold through to console customers. Apply or nominate today!Īctivision is starting to make a dent in the industry’s war on used games, and its biggest weapon in that fight is the always-online live-service shooter Destiny 2. At the event, we will also announce 25 top game startups as the 2024 Game Changers. We're thrilled to announce the return of GamesBeat Next, hosted in San Francisco this October, where we will explore the theme of "Playing the Edge." Apply to speak here and learn more about sponsorship opportunities here.
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